At the 2026 NAMM Show, Italian keyboard and synth maker Generalmusic announced that it’s back in business.
The brand’s releaunch will mark the return of two historic brands:
- GEM, dedicated to keyboards and digital pianos;and
- LEM, focused on professional audio, installation, and broadcast.
Nostalgia for vintage keyboards and synthesizers has resulted in the renaissance of many brands in recent years, like Rhodes and Oberheim – along with companies like Moog and Sequential releasing new versions of some of their classic instruments.
Generalmusic is being reincarnated by Italian music industry veterans Fabio De Fazio, co-founder of the retailer StrumentiMusicali.net and Marco Medica, CEO of Audio Effetti, an Italian distributor of entertainment technology.
The company is not making any official gear introductions at this time, but they say that they expect new products to be introduced as early as later this year.
Details are to come at the Generalmusic site.
It would be great to see another company take a stab at workstations!
Is this the brand that was behind the Crumar GDS system from the very early 1980s (designed by Hal Alles)?
no
I hope they make a synthesizer.
Workstations are a very tough market, but it’s better making keyboards than bombs!
100% ! yes I much prefer supporting a creative economy, even when strained, than supporting the mil/industrial kind .
I know Fabio, a very kind and professional person, bringing on and widely expanding a long time family business in music sector. There’s still the local shop where it all started too, where you can still feel the traditional courtesy he’s brought on a vast scale of customers nowadays. Good luck in retrieving a classy italian brand, producing original good instruments for players. Workstations? Yes, they did!